Banner Advertising can bring you some of the most targeted visitors you can find. When someone sees your banner and is interested enough in your offer to learn more, they click on it to go directly to your site.
That's a great lead... a highly interested prospect. They took it upon themselves to visit your site to learn more.
Just like "real" billboards you see while you are driving... not everyone that drives on the highway notices that billboard. But some do. And those that remember to call the business are what I would call highly interested prospects!
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